I attended SEMrush Marketing show in Bangalore #semrushconf2019 this Thursday. It is their first show in India, and they did it in style. It was a jampacked Sheraton convention center with 3 tracks running–Growth, SEO and Online Ads. There was a lot of information and session packed in one day… sometimes it was difficult to keep pace with it. I also spoke to Olga Andrienko - Head Of Global Marketing at SEMrush who was thrilled with the success of event and says India is a big potential territory for SEMrush, the company which graduated from an SEO tool to full-fledged SaaS application to analyze your competitors, research keywords, gain competitive intelligence, and grow your business.
My top 10 takeaways from this event –
Create Content for People & Blogs – Consumers are driving the conversations, and they want to make educated choices without intrusive ads.
Distribution Channel – Always think of the distribution channels before creating the content. If it’s text, then it’s Google.
Sell a Solution – Every company is trying hard to change the mindset from product to solutions, so the companies which positioning solution to a problem are winning.
Give me 5 stars – People are shopping and engaging based on word of mouth, reviews and feedback. Consumers do not trust the ads.
Blogging – Blog post is the most used content marketing technique – 810 words is the average text length of a blog: however Longreads of 3000+ words get x3 more traffic, x2 more shares and x3.5 more backlinks than articles of average length
Keep up with it – BERT, Voice, Virtual Assistants, Agile Marketing Process
Top 5 skills required in the content marketing industry – 1. Marketing 2. Social Media 3. Strategy 4. SEO 5. Research
Videos, videos, videos – 1 B unique visitors per month worldwide. In India 500M expected online video consumers by end of 2020. You do the math.
India Fact – Users are finding comfort in their own languages – 9/10 new internet users likely to be Indic users. 5x growth in Hindi searches for apparel & beauty.
Fun Fact – According to Google there is 3x jump in watchtime for science and cooking related videos in India. It could be a great business opportunity to open a cooking YouTube channel.
SEMrush made a great start and announced their arrival in India in style. It was a great show for marketers and digital agencies. Hope to see you again #Semrush next year.