When it comes to content marketing, sometimes we can get stuck in a rut, churning out the same blog posts and social media updates day after day. If you're feeling uninspired by your content marketing strategy, it might be time to give it a makeover. Here are ways to spice up your content marketing strategy and breathe new life into your brand's story.
Content is material that can be written or spoken that helps convey a message or information. In marketing, content includes articles, videos, infographics, and more. Content marketing is the utilization of content creation and sharing to grow a brand’s presence and reach.
One way to define content marketing is that it is a strategic way to connect with a target audience, in a personalized way, via content that is produced and distributed in a consistent manner.
The most effective content marketing strategies are coordinated and long-term. Typically, the goal is to establish or reinforce brand awareness while also generating leads or traffic to a website.
Depending on the scope or size of a project, content marketing can take anywhere from several hours to many months. A larger business with multiple people working on content and various other projects could spend months or even years on content marketing. Smaller businesses with fewer resources may only spend weeks or months on the strategy.
This depends on many factors, including the professional you hire (either an agency or an individual), the scope of the project, and whether you will be paying for software. Smaller businesses can spend as little as $100 a month on content marketing, while larger businesses may spend thousands per month.
Spicing up your content doesn’t happen overnight. It requires time, effort, and a solid content marketing strategy. Companies that thrive with spicy content are ones that are constantly creating new and different content, not just repurposing the same content over and over.
Hire a professional: It could cost you money to work with someone who actually knows what they’re doing so consider the long-term benefits.
Get input: Whether you’re working with a professional or with employees inside your company, getting input early on can help weed out any potential roadblocks later on and ensure the content is what your audience wants and needs.
Define success: You should have a definition of what success looks like when it comes to content marketing whether that’s conversions (such as sales), engagement, brand awareness, or something else. Without a definition, you won’t know if your efforts are successful.
Consider your competition: Know your opponent and what the competitive landscape looks like. This will inform how and what you create content about.
Think beyond written content: While written content is a great foundation for a content marketing strategy, you should think about other mediums as well. Video, podcasts, and other forms of multimedia content can help spruce things up.
Plan ahead: A content marketing strategy should be planned ahead of time. You don’t want to start creating content willy-nilly. Have a plan and stick to the schedule.
Be Personable: You can spice up your content by being personable—and that comes through in a variety of ways.
Be funny: Comedy can help get people to stop and pay attention to your content. Plus, people love to laugh.
Be informative: Be informative but not in a boring way. Infotainment (or trivia) can help get people interested in your content.
Use personal pronouns: Using personal pronouns (i.e., you, your, etc.) can help make your content personable and engaging.
Use slang: Some people don’t like using big, fancy words, and getting a bit granular with your language can help make your content more personable for some people.
Ask a question: By asking a question, you prompt people to answer, which can prompt engagement. Plus, questions can help create a sense of community.
Be Inspirational: Inspiration is a key component to spicing up your content. Some inspiration-driven content can be quite emotional—and that can help stir people to action.
Be motivational: Motivation is a great inspirational tool. You can use your content to inspire people to work harder, strive for greatness, and accomplish their goals.
Tell a story: A story whether it’s about your own business or someone else’s—can help teach people what is possible.
Use calls to action: Inspirational content should end with a call to action. People should know what they should do next.
With that being said, it’s time to revamp your content marketing strategy. Take a step back and analyze your current strategy. From there, you can start to brainstorm new and innovative ways to make your content marketing strategy more effective. Keep in mind that it’s important to always be testing and trying new things. What works today might not work tomorrow, but as long as you’re always making an effort to improve, you’ll be in good shape.
Jumpptech offers content marketing services to help businesses improve their online visibility and reach their target audience. We create high-quality, engaging content that is tailored to your specific needs, and we work with you to ensure that your content is distributed effectively. Contact us today to learn more about our content marketing services and how we can help you grow your business.